Mission and Purpose Statement

The American River Outfitters’ Association is composed of commercial river outfitters operating on the three

forks of the American River as a local trade organization to effectively communicate, advocate for and enhance

their businesses, professional standing and the continued health of the American River Watershed.

Introduction of Organization

Create and maintain an organizational structure for the American River Outfitters’ Association. This should

include a board of directors, bylaws, ethics, appropriate incorporation, financial oversight and staffing. The

board oversees staff giving direction on projects defined by the board.

Goals of the organization:

1) Communication:

Have documented, transparent communication amongst association members on all issues we deal with.

2) Public Relations:

Speak with a unified voice to create a positive, proactive image for the American River outfitting industry.

3) Infrastructure:

Advocate for improved infrastructure to better facilitate the river industry and public access to American River

waterways.

4) Community Partnerships and Alliances

Seek beneficial partnerships with other relevant organizations, individuals, and/or government agencies to

enhance the public use of the American rivers and to protect and preserve the American River Watershed.

5) Collaboration and Fair Practices

Enhance and uplift the American River Outfitters Associations reputation and communication within our

association as well as with the the individuals and entities outside the association

6) Threats

Identify and address issues and policies that could jeopardize our local commercial river industry and its

members.

7) Directory & Information

Create, maintain, update and continually expand a working contact directory with information helpful in

ensuring success, particularly during emergencies.

8) Enhance employee experience with training and resources.